15 Ways To Get Rich With E-Mail! by Frank O'Hara

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Here are 15 ways to get rich with e-mail.
I was going over some of the direct mail articles and books that I have written and I realized (surprise, surprise) that most of the same advice I was giving people on writing powerful sales letters applied to e-mail. There are a few nuances that are different but, basically, they are the same. So here we go in rapid fire! Fifteen ways to get rich with e-mail!
Number 1 - Before you even start, you have to know as much as possible about the people that you are going to e-mail. That's the same as it is with direct mail. You've got to know about their desires, and their hopes, and their fears, and their passions, and make sure that you're targeting your e-mail to the right people.
Number 2 - We want to start our e-mail with a strong, bold statement. This can be news if our product or service is news. We can possibly use the how, what, who, and why - the classic newspaper approach. We can tell a story with A strong narrative. We can ask a provocative question.
Number 3 - We have to stress benefits. Benefits, benefits, benefits. I always say that and it is true. It is "What's in it for you?" not "What's in it for me?"
Number 4 - Let's keep the copy tight. I am all in favor of long direct mail letters, such as eight pages, twelve pages, sixteen pages and more. After getting pounds and pounds of e-mail almost every day I have changed my mind when it comes to e-mail.
We have to make our letters a little shorter, but to the point and full of benefits. I don't want to get a 20 page rambling e-mail from someone. I would rather get four pages, or two pages.
If we're going to send just two pages, we ought to write four pages and then we ought to cut it down so that we can use it in that way. Make four pages into two so it really gets our points across.
Number 5 - Let's talk about a super benefit right up front, and what the reader will get if he finishes reading this e-mail.
Number 6 - Let's keep it personal, just like in direct mail. We may be e-mailing to 50,000 people or more, but we want every person who receives it to think it is personal e-mail.
Number 7 - Let's keep our sentences and paragraphs short and easy to read.
Number 8 - Let's not forget that if we send some graphics with our e-mail that the words we send are the most important thing.
Number 9 - Let's offer some freebies, some free reports or something that doesn't cost anything. Offer these especially if we're trying to make a sale or using the freebie to get someone else's e-mail address.
Number 10 - If we're going after a sale, we can use both a freebie and a discount. This is double dynamite. You're selling something for $195.00 and you're going to give them $50.00 off if they act in the next five days, plus we have three super bonuses we'll give them, too. That can work wonders.
Number 11 - Let's tell the people exactly what actions we want them to take. We have to lead our people to take the action we want.
Number 12 - It is a good idea to use testimonials. People are always interested in what other people say. I think Amazon.com is doing such a great job with this when they are selling books and CD's. They have all this input from people who have bought from them that says, "This book is great and here's why it is great." Or, "This CD is great and here's why it is great."
Number 13 - Let's summarize our offer even if we only write two, three, or four pages. Let's use that last paragraph or two to summarize exactly what we're giving them.
Number 14 - In direct mail a P.S. is a must and I think it is important in e-mail, too. People will read our postscripts, so let's add that to every e-mail that we send.
Number 15 - Let's eliminate the risk by offering a strong guarantee and a free trial period. It works well in mail order, and it also works on the web. People want to know that they will get something from you, if they buy it, with the right to return it. In fact, I just recently heard on the news that some people were having problems with some web company on getting their returns back. That's a big mistake! You want to make it so easy for people to buy, but you also want to have a great guarantee that lets people return if they're not happy with what they get.
So if you practice these fifteen steps to creating e-mail riches, I think you are going to make a lot of money!
About the Author
Frank O'Hara is a freelance business writer, author, publisher and webmaster. You can obtain some very helpful information from business and internet start-ups, opportunities and marketing know-how and a wide variety of interesting subjects at his web sites - http://infomaniamall.tripod.com and http://freecellphonebusiness.tripod.com
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