The Battle Plan by William Bradely

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Consolidating your efforts for an effective online marketing campaign will take some time, and you'll need to gather the right set of resources and tools to make the best of the many scripts and widgets available. Overdoing this on a website or blog is an easy way to turn visitors off, and you'll need to use only a few social bookmarking tools to start networking effectively.
Making A PlanIn addition to social bookmarking efforts, there are other ways to develop an online marketing strategy. You need to develop as much visibility as possible on search engines, and the more exposure you receive from customers sharing links of your website amongst each other, the higher the chances of getting high search engine rankings as well.
The most common ways to reach your target market include:
1. Creating focus ads on websites2. Creating sticky ads that require visitors to click on the link3. Developing a strong search engine presence4. Joining paid inclusion sites5. Developing email campaigns6. Joining social networks
Focus advertising involves using search engines and website links to create direct response. These types of ads allow you to search and find new markets, increase market share, and reach a targeted audience because the ads only appear on particular websites and niche markets. Pop-up ads and banners aren't always the right formula for attracting attention; this is why 'sticky ads' are another option for many marketers, allowing customers to express interest by clicking on a link instead. Sticky ads can be designed to be informative so that they reach the right audience with impact. They may include graphics, animation, and key phrases that exemplify the company logo. However these are cleverly designed, the chances of having consumers share a unique ad or creative content on a social bookmarking site are also relatively high.
Developing a strong search engine presence is another element of effective online marketing strategy, and will allow you to reach a higher level of visibility with your target audience. In order to maximize your SEO I suggest you get a copy of 'The Evolution of Internet Marketing' this course will take you a long way in developing your search engine presence. Determining which keywords are relevant to your business is the first step. You may also use keyword selector tools such as Overture and other options to establish a set of attractive keywords; this makes the process much easier, and you'll be able to keep track of the highest paid keywords and content.
Search engines essentially give you the largest audience as well as the maximum amount of exposure. It's important to be mindful of search engine submissions services that may result in your website being Black listed. Maintaining an effective search engine presence will require time and patience as you work on updating the site, maintaining consistency with quality content, and gaining exposure through social bookmarking networks.
Search engines rank websites based on the amount of time they have been established on the web, as well as the quality of the website. Google places a high level of importance on the number of websites linking to yours, and achieving a high Google rank will help you increase credibility for your site as well. Making sure your site is submitted to the major databases such as AOL, Yahoo!, DMOZ, MSN, and Hotbot is essential for your long-term presence.
Paid inclusion sites offer another way to join the high ranks of search engines, and these will get you to the top of directories for maximum market saturation. Yahoo.com offers paid inclusion services for just under $300 per year, while other sites range from $50-$75 per link ad.
While sites such as Inktomi.com, (Now owned by Yahoo!), offer multiple groupings and exposure across many search engines, it is important to understand that the URLs that you are paying for may be difficult for some search engines to follow. As a result, many businesses choose to use Pay Per Click Ad programs instead. These will reach a larger audience, and can lead to increased page views after a very short period of time. Google actually offers the least expensive pay-per-click option. This search engine allows you to place individual ads above other products and services in just the same way as Yahoo, except these ads can reach a much larger audience.
E-mail campaigns have grown in scope and size over the years, and are still a valuable way to reach your target customer. E-mail tools can help you create an effective newsletter or articles to share, and these articles work very well on a variety of social bookmarking networks as well. You can simply copy and paste link ads into each newsletter, and this can track response rates as well. Partnering with other companies or businesses to cross-promote e-mail campaigns can also help you to reach a larger audience. Always remember that anything that seems valuable to just one person has the chance to become listed on their social bookmarking network. Making it simple to add your content to a social bookmarking network is essential!
Finally, joining a variety of social networking communities will help you gain a high level of brand exposure and help to develop a sense of place for your company. Simply exploring a variety of networks can help you discern which communities have a high level of consumers that fit your target market, and which ones can offer the highest return of investment. As you begin to build a presence on an effective social networking site, it is important to follow all community guidelines and ensure that you are maintaining a positive image throughout.
Placing Social Bookmarking In Your Business EffectivelyAfter choosing the most effective online marketing strategies, you'll be able to better connect social bookmarking into the whole equation. Social bookmarking is essentially an avenue of opportunity for your target market to market for you. By finding useful information on your site, your links, or any other content you post across a variety of channels, the chances of the word-of-mouth phenomena are increased tenfold.
Developing relevant content is the first step in effective social bookmarking; without it, your potential customers and target market will have nothing to link to. As your site builds in traffic, making sure that social bookmarking buttons are implemented will help people get involved at a touch of a button. You will no longer have to take part in extra direct marketing efforts when your social networks are thriving and providing plenty of link backs.
Getting Exposure Using Social BookmarkingThe simplest way to direct visitors to your site is to simply provide relevant links. You'll want to ensure that a link to your main website is always included on any profile pages and signatures, and even sending out an e-mail blast that highlights which social bookmarking networks you are on can help you create some momentum. Ensuring that all visitors can see which social bookmarking sites you are linkable to is the next step.
Your Website & Social BookmarkingBookmarking scripts are the code used to place widgets on your site, and are the first step in developing your network. When a web site visitor registers with any of the web's social bookmarking sites, they create an account where they can simply click a button to save the link. The bookmarking site then keeps track of the number of votes per link, and can give you a strong idea of what is popular at any given time.
In order to make this process more efficient, you will simply need to place some code on your site that puts the button right under any article or piece of content. This makes the steps a 'one-touch' system, and encourages your site visitors to start interacting with your website in fresh new ways.
You'll want to start by implementing the set of code for each social bookmarking site and widget; you'll want to select only 4-6 different plug-ins to avoid overloading the site with too many distracting logos. The most common social bookmarking sites to choose from include:
Del.icio.usNewsvineStumbleUponWindows LiveGoogleRawsugarDiggNetscapeTechnoratiYahoo MyWebMagnoliaSpurlFurlRedditSquidooAskNingTagtooga
Each one has a different set of code and logo for those sites adjacent to a new post on a website. You'll want to download and insert the entire code with images directly in the area you are interested in posting to. Each site offers specific directions on how to do this. Get moving and start implementing all of the ideas you've learned. In order for this article to be effective you must take action!
About the Author
Now retired I spend much of my time leaning more about SEO, Affiliate Marketing tactics & Web 2.0. We here at the S2 Network have just completed the most complete SEO training course available. We hope you enjoy as well as benefit from this article. Get more information like this at the link below.
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