Sunday, November 16, 2008

Search Engine Optimization for Small Business Content Is King by Doug Murray

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The single most markedfactor to ensure search engine optimization for small business success is to have different content. The content must also be fresh and relevant for each category page. I wish to emphasize the need to have this type of unique content in order to garner search traffic. There is nothing more vital to achieving steady organic and paid traffic. Your content, coupled with the keywords your customers are searching for on your product, should tell your customers what you want them to know about your product. You content should interest your readers!Ideally, content for main category should take in between 250 to 500 words. Creating supplementary pages is an additional Search Engine Optimization opening for indexing and linking. A significant trick that big companies like such as about.com and amazon.com is to provide the content into bite sized morsels and multiple pages then ID different goal words for each of the pages and cross link them. Small businesses can apply these same SEO tricks on their web sites. The outcome is added pages for the search crawler to look and and more pages and words with mean more visitors and customers to your site.As internal pages under a given category are created the word content does not need to be as considerable. For optimal search engine optimization for small business, the sub page target content could only be 50 to 100 words. However, the descriptions must be unique, relevant, and fresh. As a general rule 500 words is necessary.The more unique, fresh, relevant content written on the page and via blogs, forums, fan clubs, social networks, and so forth about your site and the more deep links to it the more potential link power you have and the more effective search engine optimization for small business efforts will be.For more information about how to Search Engine Optimization for Small Business go to www.CastleWave.com.
About the Author
Doug Murray writes regularly about webmasters related topics. I hope you enjoy this article.
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